{"id":20087,"date":"2022-12-07T15:00:40","date_gmt":"2022-12-07T14:00:40","guid":{"rendered":"https:\/\/webandgo.sk\/preco-potrebujete-content-marketing"},"modified":"2022-12-07T16:29:26","modified_gmt":"2022-12-07T15:29:26","slug":"preco-potrebujete-content-marketing","status":"publish","type":"post","link":"https:\/\/webandgo.sk\/hu\/miert-van-szukseged-tartalommarketingre","title":{"rendered":"Mi\u00e9rt van sz\u00fcks\u00e9ged tartalommarketingre?"},"content":{"rendered":"<p>[vc_row rt_row_background_width=&#8221;fullwidth&#8221; rt_row_content_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_height=&#8221;&#8221; rt_column_gaps=&#8221;&#8221; rt_row_shadows=&#8221;&#8221; rt_row_borders=&#8221;&#8221; rt_bg_effect=&#8221;classic&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_layer=&#8221;&#8221; rt_bg_video_format=&#8221;self-hosted&#8221;][vc_column rt_bg_effect=&#8221;classic&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_column_text]<em>Sok sz\u00f3 esik mostans\u00e1g a tartalommarketingr\u0151l, de sokaknak fogalmuk sincs, mit is kell \u00e9rteni\u00fck a kifejez\u00e9s alatt. A tartalommarketing meger\u0151s\u00edtheti a m\u00e1rk\u00e1dat, \u00e9s a rajong\u00f3idat v\u00e1s\u00e1rl\u00f3kk\u00e1 teheti. Mi\u00e9rt \u00e9rdemes r\u00e9szt venned a tartalom\u00e9p\u00edt\u00e9sben? Mert ez az egyik legolcs\u00f3bb m\u00f3dja &#8211; k\u00fcl\u00f6n\u00f6sen a kisebb v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra &#8211; az \u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s a m\u00e1rka h\u00edrnev\u00e9nek hossz\u00fa t\u00e1v\u00fa n\u00f6vel\u00e9s\u00e9nek.<\/em>[\/vc_column_text][vc_column_text]<\/p>\n<h2><strong>A tartalom a kir\u00e1ly<\/strong><\/h2>\n<p>A keres\u0151motorok egyre ink\u00e1bb a <strong>min\u0151s\u00e9gi \u00e9s hasznos tartalmakat<\/strong> r\u00e9szes\u00edtik el\u0151nyben. Semmilyen <a href=\"https:\/\/webandgo.sk\/hu\/mi-a-fene-az-a-keresomarketing-sem-es-miert-erdemes-hasznalni-a-vallalkozasodban\" target=\"_blank\" rel=\"noopener\">SEO<\/a> nem seg\u00edt, ha a webes sz\u00f6vegeid olvashatatlanok, \u00e9s semmilyen m\u00f3don nem seg\u00edtik a l\u00e1togat\u00f3kat. Ha megfelel\u0151en tudsz a tartalommal dolgozni, akkor c\u00e9ged \u00e9s m\u00e1rk\u00e1d az <strong>inform\u00e1ci\u00f3vezet\u0151 poz\u00edci\u00f3j\u00e1ba<\/strong> illeszkedik, azaz olyan szint\u0171 szak\u00e9rtelmet \u00e9rt\u00e9l el az ipar\u00e1gadban, hogy az emberek bizalommal fordulnak hozz\u00e1d. De a tartalomnak nem felt\u00e9tlen\u00fcl kell <strong>mentor\u00e1lnia, seg\u00edtenie<\/strong> vagy <strong>tan\u00edtania<\/strong>, el\u00e9g, ha egyszer\u0171en csak sz\u00f3rakoztat\u00f3. A fentiek kever\u00e9ke a leghat\u00e9konyabb m\u00f3dszer.<\/p>\n<h2><strong>Hogyan seg\u00edthet a tartalommarketing a v\u00e1llalkoz\u00e1sodnak?<\/strong><\/h2>\n<ul>\n<li>er\u0151sebb m\u00e1rkapoz\u00edcion\u00e1l\u00e1s<\/li>\n<li>az \u00fcgyfelek nagyobb bizalma a term\u00e9k vagy szolg\u00e1ltat\u00e1s ir\u00e1nt<\/li>\n<li>c\u00e9ged im\u00e1zs\u00e1nak jav\u00edt\u00e1sa, mint szak\u00e9rt\u0151\/vezet\u0151 a saj\u00e1t ter\u00fcleteden<\/li>\n<li>a prom\u00f3ci\u00f3 olcs\u00f3bb, de nagyon hat\u00e9kony form\u00e1ja<\/li>\n<li>n\u00f6veli a konverzi\u00f3t \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9st<\/li>\n<\/ul>\n<p>Az <strong>Amerikai Tartalommarketing Int\u00e9zet<\/strong> nemr\u00e9giben k\u00e9sz\u00fclt tanulm\u00e1nya szerint az Egyes\u00fclt \u00c1llamokban a m\u00e1rk\u00e1k 85%-a haszn\u00e1lja ki a tartalommarketing el\u0151nyeit. Itt m\u00e1s a helyzet, de a tartalom lassan a nagyobb v\u00e1llalatok c\u00e9lkeresztj\u00e9be ker\u00fcl. K\u00e1r, hogy a <strong>kisebb c\u00e9gek<\/strong> nem foglalkoznak gyakrabban CT-vel (tartalommarketing). A min\u0151s\u00e9gi tartalomhoz csak <strong>id\u0151re<\/strong> \u00e9s <strong>relev\u00e1ns sz\u00f6veges anyagra<\/strong> van sz\u00fcks\u00e9g, amelyet egy lelem\u00e9nyes sz\u00f6veg\u00edr\u00f3 vagy <a href=\"https:\/\/webandgo.sk\/hu\/professzionalis-grafikai-tervezes-vallalkozasod-szamara\" target=\"_blank\" rel=\"noopener\">grafikus<\/a> olvasm\u00e1nyos \u00e9s vonz\u00f3 tartalomm\u00e1 alak\u00edt.<\/p>\n<h2><strong>Blogok \u00edr\u00e1sa<\/strong><\/h2>\n<p>A CT (tartalommarketing) zseni\u00e1lis abban, hogy gyakorlatilag b\u00e1rmir\u0151l \u00edrhatsz, nincsenek hat\u00e1rok. R\u00e1ad\u00e1sul megv\u00e1laszthatod, hogy <strong>milyen form\u00e1ban<\/strong> terjeszted: <strong><em>blog, webin\u00e1riumok, vide\u00f3k, infografik\u00e1k, v\u00e1llalati magazin, k\u00f6z\u00f6ss\u00e9gi m\u00e9dia<\/em><\/strong>, a lehet\u0151s\u00e9gek t\u00e1rh\u00e1za v\u00e9gtelen. Egyesekn\u00e9l a vizu\u00e1lis tartalom jobban m\u0171k\u00f6dik (designnal, \u00e9p\u00edt\u00e9szettel, divat\u00e9rt\u00e9kes\u00edt\u00e9ssel foglalkoz\u00f3 c\u00e9gek), m\u00e1s c\u00e9gekn\u00e9l \u00e9rdemes \u00e9rt\u00e9kes sz\u00f6veges anyagokba fektetni (jogi, tan\u00e1csad\u00f3i&#8230;), ahol jobb, ha az \u00fcgyfelet \u00edrott tartalommal inform\u00e1lj\u00e1k \u00e9s t\u00e1j\u00e9koztatj\u00e1k<strong>.<\/strong>[\/vc_column_text]\r\n\t\t\t<div class=\"rt-gallery clearfix  grid-gallery fixed_heights\"  >\r\n\t\t\t\t\t<div class=\"col col-sm-12 col-xs-12\">\r\n\t\t\t\t\t\t<div class=\"gallery-item-holder\">\r\n\t\t\t\t\t\t\t<a id=\"lightbox-791988\" class=\"imgeffect zoom rt_lightbox\" data-gal-id=\"\" data-rel=\"rt_lightbox\" title=\"Enlarge Image\" data-sub-html=\"content-hu\" data-src=\"\" data-width=\"\" data-height=\"\" data-poster=\"\" data-autoplay=\"\" data-audiotitle=\"\" data-download-url=\"false\" href=\"https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu.png\"><div class=\"image-thumbnail\"><img decoding=\"async\" src=\"https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu.png\" alt=\"\" srcset=\"https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu.png 2000w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-300x225.png 300w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-1024x768.png 1024w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-768x576.png 768w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-1536x1152.png 1536w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-1000x750.png 1000w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-480x360.png 480w\" sizes=\"https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu.png 2000w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-300x225.png 300w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-1024x768.png 1024w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-768x576.png 768w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-1536x1152.png 1536w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-1000x750.png 1000w, https:\/\/webandgo.sk\/wp-content\/uploads\/2016\/04\/content-hu-480x360.png 480w\" width=\"2000\" height=\"1500\"><\/div><\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div><\/div> \r\n\t\t[vc_column_text]<\/p>\n<h2><strong>Kezdeti elemz\u00e9s n\u00e9lk\u00fcl egy l\u00e9p\u00e9st se!<\/strong><\/h2>\n<p>A tartalomstrat\u00e9gia l\u00e9trehoz\u00e1s\u00e1nak megkezd\u00e9se az \u00fczleti \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si <strong>c\u00e9lok meghat\u00e1roz\u00e1sa<\/strong>, illetve egy\u00e9rtelm\u0171 meghat\u00e1roz\u00e1sa n\u00e9lk\u00fcl mer\u0151 k\u00e9ptelens\u00e9g. A tartalomnak a v\u00e1llalat l\u00e9nyeg\u00e9re kell \u00e9p\u00fclnie, k\u00fcl\u00f6nben a tartalom <strong>kontextusa<\/strong> \u00e9s hat\u00e9konys\u00e1ga elv\u00e9sz. <strong><em>Milyen \u00e9rt\u00e9ket k\u00e9pviselnek a term\u00e9keid &#8211; szolg\u00e1ltat\u00e1said, mit ny\u00fajtanak az \u00fcgyfelek sz\u00e1m\u00e1ra? Mik a probl\u00e9m\u00e1ik, miben lehetnek seg\u00edts\u00e9g\u00fckre term\u00e9keid, illetve szolg\u00e1ltat\u00e1said?<\/em><\/strong> Fejlessz ki saj\u00e1t kommunik\u00e1ci\u00f3s strat\u00e9gi\u00e1t. Hat\u00e1rozd meg a <strong>hangnemet<\/strong>, amelyben az \u00fcgyfelekkel besz\u00e9lni fogsz.<strong>\u00a0<\/strong><\/p>\n<h2><strong>Nem el\u00e9g tartalmat l\u00e9trehozni, terjeszteni is kell azt<\/strong><\/h2>\n<p>L\u00e9trehozhatsz mega-hyper tartalmat, ha senki sem tud r\u00f3la. <strong>A tartalomnak rekl\u00e1mra van sz\u00fcks\u00e9ge.<\/strong> \u00c9s megoszt\u00e1sra. Sok megoszt\u00e1sra. A j\u00f3 tartalmak \u00e1ltal\u00e1ban term\u00e9szetes m\u00f3don terjednek az \u00e9terben, n\u00e9ha ak\u00e1r v\u00edrusszer\u0171en is. Soha ne feledkezz meg arr\u00f3l, hogy k\u00f6vetkezetesen friss tartalmakat k\u00fcldj pontos c\u00e9l\u00e1llom\u00e1sokra: ne hagyd ki a rendelkez\u00e9sedre \u00e1ll\u00f3 k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t (FB, Instagram, YouTube, Linkedin,\u2026) \u00e9s az <strong>online marketing<\/strong> egy\u00e9b var\u00e1zslatos form\u00e1it. Praktikus, ha a cikkek v\u00e9g\u00e9re kis k\u00f6z\u00f6ss\u00e9gi<strong> m\u00e9dia ikonokat helyezel el<\/strong> az azonnali megoszt\u00e1s \u00e9rdek\u00e9ben. N\u00e9zd meg, milyen ravaszul haszn\u00e1lja a bulv\u00e1r a c\u00edmlapj\u00e1t\u00e9kot. Ne f\u00e9lj att\u00f3l, hogy inspir\u00e1l\u00f3dj. \u00dagy kell gondolkodnod, mint egy kiad\u00f3nak, aki min\u00e9l t\u00f6bb p\u00e9ld\u00e1nyt szeretne eladni a magazinj\u00e1b\u00f3l. Az Te magazinod a Te tartalmad.<\/p>\n<h2><strong>Sok t\u00fcrelmet \u00e9s nem feladni!<\/strong><\/h2>\n<p>A tartalommarketing nem egy t\u00e9v\u00e9rekl\u00e1m, amelynek automatikusan n\u00f6velnie kell az elad\u00e1saidat, miut\u00e1n azt levet\u00edtik. A tartalommarketing sokkal <strong>lassabb \u00fctemben m\u0171k\u00f6dik<\/strong>, de ann\u00e1l <strong>m\u00e9lyebb gy\u00f6kereket ereszt<\/strong>. Hossz\u00fa az \u00fat, de a professzion\u00e1lis \u00e9s min\u0151s\u00e9gi tartalomnak kell k\u00e9peznie az \u00fcgyfelek fel\u00e9 ir\u00e1nyul\u00f3 \u00fczleti kommunik\u00e1ci\u00f3 alapj\u00e1t. Ez nem csak egy olyan m\u00e1rka hitel\u00e9t n\u00f6veli, amely tudja, hogy mivel foglalkozik \u00e9s mit \u00e1rul, hanem<strong> hossz\u00fa t\u00e1v\u00fa v\u00e1s\u00e1rl\u00f3i bizalmat \u00e9s h\u0171s\u00e9get is eredm\u00e9nyez<\/strong>. A megfelel\u0151en fel\u00e9p\u00edtett tartalommarketing els\u0151 \u00e9szrevehet\u0151 eredm\u00e9nyei k\u00f6r\u00fclbel\u00fcl <strong>h\u00e1rom h\u00f3nap<\/strong> m\u00falva lesznek l\u00e1that\u00f3ak, amikor a weboldal l\u00e1togatotts\u00e1ga elkezd kiss\u00e9 n\u00f6vekedni. Term\u00e9szetesen a n\u00f6veked\u00e9s m\u00e9rt\u00e9ke egy\u00e9ni, \u00e9s teljes m\u00e9rt\u00e9kben az Te szenved\u00e9lyedt\u0151l \u00e9s \u00e9rdekl\u0151d\u00e9sedt\u0151l f\u00fcgg, hogy a tartalommal az \u00e1ltalad meghat\u00e1rozott \u00e9s k\u00edv\u00e1nt eredm\u00e9nyek el\u00e9r\u00e9se \u00e9rdek\u00e9ben dolgozz.[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=&#8221;fullwidth&#8221; rt_row_content_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_height=&#8221;&#8221; rt_column_gaps=&#8221;&#8221; rt_row_shadows=&#8221;&#8221; rt_row_borders=&#8221;&#8221; rt_bg_effect=&#8221;classic&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_layer=&#8221;&#8221; rt_bg_video_format=&#8221;self-hosted&#8221; rt_class=&#8221;rt-8324506&#8243; rt_paddings=&#8221;,,,&#8221; rt_margins=&#8221;,,,&#8221; rt_content_margins=&#8221;,,,&#8221; rt_tablet_paddings=&#8221;,,,&#8221; rt_tablet_margins=&#8221;,,,&#8221; rt_tablet_content_margins=&#8221;,,,&#8221; rt_sp_paddings=&#8221;,,,&#8221; rt_sp_margins=&#8221;,,,&#8221; rt_sp_content_margins=&#8221;,,,&#8221; rt_bg_color=&#8221;#282828&#8243; class=&#8221;cta&#8221;][vc_column rt_bg_effect=&#8221;classic&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;]<div class=\"rt-heading-wrapper style-5 rt-3119113\">\n\t\t\t\t\t\t<h3 class=\"rt-heading style-5\" >Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ge a rekl\u00e1moz\u00e1sban?<\/h3>\n\t\t\t\t\t<\/div>[vc_column_text][\/vc_column_text]<div class=\"button_wrapper  rounded\"><a href=\"https:\/\/webandgo.sk\/kontakt\/\" target=\"_self\" title=\"L\u00e9pj vel\u00fcnk kapcsolatba\" class=\"button_  heading-font style-1 big rt-8880500\"><span><span>L\u00e9pj vel\u00fcnk kapcsolatba<\/span><\/span><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mi\u00e9rt \u00e9rdemes r\u00e9szt venned a tartalom\u00e9p\u00edt\u00e9sben? Mert ez az egyik legolcs\u00f3bb m\u00f3dja &#8211; k\u00fcl\u00f6n\u00f6sen a kisebb v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra &#8211; az \u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s a m\u00e1rka h\u00edrnev\u00e9nek hossz\u00fa t\u00e1v\u00fa n\u00f6vel\u00e9s\u00e9nek.<\/p>\n","protected":false},"author":6,"featured_media":20095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"Mi\u00e9rt \u00e9rdemes r\u00e9szt venned a tartalom\u00e9p\u00edt\u00e9sben? Mert ez az egyik legolcs\u00f3bb m\u00f3dja a m\u00e1rka h\u00edrnev\u00e9nek hossz\u00fa t\u00e1v\u00fa n\u00f6vel\u00e9s\u00e9nek?","_seopress_robots_index":"","_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[1038],"tags":[1098,1012,1013,1014],"class_list":["post-20087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-eszkozok","tag-seo-hu","tag-copywriting-hu","tag-content-marketing-hu","tag-obsahovy-marketing-hu"],"modified_by":"Web & go design, s.r.o.","_links":{"self":[{"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/posts\/20087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/comments?post=20087"}],"version-history":[{"count":8,"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/posts\/20087\/revisions"}],"predecessor-version":[{"id":20257,"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/posts\/20087\/revisions\/20257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/media\/20095"}],"wp:attachment":[{"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/media?parent=20087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/categories?post=20087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webandgo.sk\/hu\/wp-json\/wp\/v2\/tags?post=20087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}